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Simplify The TaskIf a designer is really good they can make the task at hand easier for the end-user. It can also happen if that designer is really, really lucky. Most times though, we tend to complicate things with our designs. No matter how great it looks, a fantastic piece (whatever it may be) is only fantastic if the people it was designed for can make it work and they want to keep using it.
Albert Einstein said ...
"Make everything as simple as possible, but not simpler."
When I first read this, it didn't seem like much, especially from him. Not quite the Theory of Relativity, but still, it took a minute. It hit me after reading it again though, and I'm diggin it. Now I'm with you Al.
Making something simple ...
doesn't necessarily mean it was simple to make. In fact, sometimes (maybe most times) the biggest struggle for a good designer is keeping the end result simple. A simple advertisement (easy to understand), a simple website (easy to use), a simple logo design (easy to remember). There are a lot of good examples of each of these, but since I've only got you for a minute or two I'll make this quick;
- Google is an excellent example of a simple website. For the person searching it's just a logo and a search box. Seems pretty simple, right? Obviously Google's Search Engine wasn't easy to create, but for the end user ... very simple.
- McDonalds' Golden Arches is an excellent example of a simple logo. I guess it helps that it's plastered all over the world, but still, it's easy to remember and instantly recognizable.
I'm sure you're thinking - "Well yeh, that's great, but what's it got to do with me?" Ah, I'm glad you asked.
For over 20 years ...
I have been a professional graphic designer and in that time, I've learned alot. And one of the best things that I've learned about design is how important it is to simplify. It's important because simple communicates, simple is memorable, and simple sells. In essence, when done correctly, simple works.
In Webb City ...
from my home, I run a one man design studio, office and/or gameroom (2 small energetic kids). It all depends on who you ask. But from this particular "multi-purpose" area of the house I work designing stuff like company logos, website layouts, posters, custom signs, hand drawn illustrations, pencil portraits and even the occassional t-shirt design. When you throw in Tinker Toys, Lincoln Logs, and Lego carpentry it sounds like a bunch of different stuff, I know. But honestly, it goes right back to the above statement; As Simple As Possible. This is what works for me and hopefully, I make it work for my clients' business and marketing goals.
Thanks for taking some time to look around the site. If you have an interesting project and think we might work well together, call anytime or just zip me an email.
I'll be in the gameroom ...
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